Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Fashion Jewelry Facts and Care Tips

Why we love fashion jewelry?

Fashion jewelry, also referred to as costume jewelry, is a fun and inexpensive way to express your individual style. Its low cost composition means that it is easy to get your moneys worth of use out of it and allows for a much greater variety of bolder, attention grabbing styles and colors that can be mixed and matched according to your mood or wardrobe.

Caring for your fashion jewelry

Although fashion jewelry doesn’t require much of an investment, it is still important to get the most bang for your buck by taking proper care of your costume jewelry by following a few simple steps:

- NEVER allow fashion jewelry to come in contact with oils, soaps, perfumes, or any harsh chemicals which can fade or even ruin the item.

- ALWAYS remove jewelry before sports, swimming, exercising, washing hands, showering, cleaning, doing laundry, or applying lotions or creams.

- NEVER store jewelry wet. Always dry with a soft cloth before storing.

- When cleaning, be gentle! Use a soft toothbrush and jewelry cleaner that specifically states that it is safe for costume jewelry. Make sure it does not contain acid, alcohol, or ammonia. Only use jewelry cleaner as directed. DO NOT over scrub.

- Store jewelry in a plastic ziploc bag or soft jewelry pouch away from other objects and jewelry items to avoid scratching.

- Store jewelry in a clean, dry, cool, not cold place away from heat and dust.

- Use a jewelry cloth for buffing.

- Regularly check for loose stones.

Fashion jewelry typically consists of three elements:

1. A base alloy such as brass, nickel, aluminum, tin or a combination of metals that has been altered to resemble more precious metals such as silver, gold, or platinum. This is achieved by a variety of methods including:

· tone: Have you ever heard of fashion jewelry that is referred to as silver or gold tone? This means just what the name implies. Tone refers to the color of the metal only. Gold and silver tone jewelry are silver and gold in color but contain no actual gold or silver.

· electroplating: This is probably the most common method. In this process an electric current is used to deposit a thin layer, as little as 2 micro inches (a micro inch is one millionth of an inch) onto the base alloy metal which is immersed in a salt bath solution of the precious metal that will be used to plate the object.

· layering: This method also utilizes the process of electroplating. However, the plated object is immersed for a longer period of time allowing for a much thicker layer of precious metal to be deposited. Layered gold or silver consists of approximately 20-50 micro inches of gold or silver. Although it doesn’t sound like much. This thicker layer results in a much more durable, longer lasting jewelry piece.

· overlay: This method utilizes heat rather than electricity to combine the base metal with the precious metal to form a new alloy. This creates a permanent bond between the metals which creates jewelry that can be as durable and long lasting as the real thing with proper care. Gold overlay jewelry is also sometimes referred to as gold filled. It is generally safer for sensitive skin than costume jewelry made by other methods.

· Technibond: This is considered to be one of the most desirable methods of gold plating because it uses a full 40 micro inches of 14kt gold over .925 sterling silver rather than a typical base alloy. It is the best of both worlds.

· vermeil: This is the top of the line in gold plating. This method uses as much as 100 micro inches of gold over .925 sterling silver and as you can expect is also a bit pricier. It may be worth it for someone looking for something closer to the real thing without paying the exorbitant price for solid gold.

2. Man made stones such as cubic zirconia, crystals, rhinestone, glass, or epoxy are the second component of most fashion jewelry The most popular of which is cubic zirconia because of its physical characteristics. It is used to create simulated versions of precious gemstones such as diamonds, rubies, sapphires, and emeralds. Its sparkly appeal and inexpensive price tag allow for much larger, more glitzy fashion pieces that instantly attract attention. Colored glass can also be used to simulate precious stones and faux pearls. Rhinestone and crystal jewelry is also popular because of its glitzy appeal and color choices. Epoxy and acrylic are plastics that is often used to make inexpensive bead jewelry.

Although typical fashion jewelry consists of man made stones sometimes natural crystals and semiprecious stones such as pearls, topaz, black opal, amethyst, or peridot is used to provide a more fine jewelry appeal.

3. Fashion jewelry may also consist of unusual materials such as wood, stone, and shell which can be either natural or colored.

Mobile Phone Accessories – Can You Easily Get What You’re After?

Today the mobile phone has become a necessity of modern life. In fact it has become so much a part of life that one can not imagine living without it. With the increased demand for mobile phones the need for appropriate accessories has also increased.

Types of mobile phone accessories

There are several kinds of mobile phone accessories. You can buy a wide range of mobile phone chargers, pouches, speakers, hands-free car kits, batteries, sim cards, screen protectors and memory cards, as well as many others. There are also a wide range of data cables available to ensure easier transfer of data for the discerning mobile phone user. You can also purchase a wide range of Bluetooth accessories such as Bluetooth headsets, hands-free Bluetooth car kits as well as other accessories.

Availability of accessories

For many users finding access to the right mobile phone accessories can mean having to browse many different websites to find the suitable kit. For example if you wish to buy a charger for a particular handset then you may not find it at every online mobile phone store. Most mobile chargers only work for a specific model or brand, so chances are you will need to buy the exact charger for your mobile phone. However, there are many online sites dealing in accessories which have a comprehensive selection and easy to use "product selectors" to help customers. You can buy everything from protective pouches to chargers or even Bluetooth accessories, all under one roof! Many sites will offer complementary accessories, especially if the mobile phone you've bought is a new or expensive model. Make sure you shop around to get the best deals!

Earn Money Online From Writing Product Reviews

It's surprising to see how many people spend their time writing up their opinions and feelings on the latest Stephen King book, or the latest Red Hot Chilli Peppers album; and then just upload them to their personal blog or article website (like this one). Most people do not realize that there is a website that actually pays people to write their opinion on thousands of products which are listed on their own website.

These product review websites are free to join, and they will pay you every time another member reads and rates one of your reviews. You can also be rewarded at the end of the month, when a selection of the month's best reviews will earn a 'premium fund'; usually around 5 or 10 pounds.

It's probably quite hard to understand why these websites are paying you just to write your opinion on a product. It is also quite hard to explain why they do so, but I will try to do my best. By writing a review and leaving feedback for a product, the manufacturers are getting publicity and (usually) are getting some free praise. These reviews are used on the database of thousands of products, and they help web-browsers to form an opinion on the best products. The product review website would earn a great amount from commission bonuses; people go to the site, read a positive review and then click the link on the site directly to a shop (such as eBay or Amazon) and then they purchase that item. The product review site will then earn a percentage of commission from this sale, and so this is how they can afford to pay its users for writing product reviews – everyone's happy.

There are not many requirements to use these product-reviewing websites; you need to be at least 13 years old and need to be based in one of the supported countries. Obviously it would help if you have a passion for writing, and that you are not too impatient. To earn good money you need to write quality product reviews, and you need to build up a reputation on the website. The more users you get to read and rate your reviews, the more money you will earn. Therefore it pays to be popular.

These product reviews websites already have some very well established communities on them, and this is done thanks to the points system. Every review you read and comment and every rating you receive will all earn you virtual community points. There is a color scale which matches the points earned, and the more points you have the more important the color is that you receive. For example, join the website and write a review and you will probably still be on a white color. Write hundreds of reviews and you will no-doubt become a golden color. Not only does this color represent an active and responsive user, but it will earn you a lot more money. People will be more likely to read and rate your reviews, then e-learning you more far money then usual.

When your earnings reach a certain rate you can cash them in; through Amazon vouchers or you can get paid by BACS (a direct payment into your personal bank account). This is all completely secure and secure, as the websites have implemented some very strict security measures. The websites are also listed as some of the most popular, and gain millions of visitors every month. These figures show no signs of failing or dying down, so I highly recommend that you jump on the band wagon. Start writing your own opinion on any of the thousands of products listed – from TV's to Shampoo to Internet Search Engines. Every individual is catered for, and even if it is not you can still submit another of your own products if they are not already listed. Join a product reviewing website today for free, and start getting paid to write product reviews – you can not go wrong.